The B-Team is one of the most popular Brazilian Jiu-Jitsu teams and academies on the planet – and for good reason.
Their branding, as well as competition successes and overall approach to Jiu-Jitsu, have been founded on a generally positive approach which appeals to the BJJ community.
It’s honestly because our business partner, Craig Jones, is known for taking second in all of the world’s biggest tournaments.
Craig was pitching “B-Team” to us, I sent him a couple of other suggestions.
I suggested, like, “American Submission Grappling” or something normal, you know?
But he was, like: “Nah, it’ll sell, it’ll be catchy.”
Self-admittedly, Rodriguez didn’t like the name that much to begin with. But…
It hurt my feelings a little bit, it hurt my ego a little bit to be calling it “B-Team”.
But every time I get that cheque from the merch and whatever I’m, like: “Alright, we good, we good.”
Another B-Team question popped up during the podcast as well: who owns the team?
Rodriguez shed light on that topic as well:
Who owns the business is me, Craig Jones, Nicky Ryan, Ethan Crelinsten, and we have a business partner as well.
Which is nice, because not one of us is stuck training or teaching every single day.
So, we still have time to become the best version of ourselves.
I feel like some people get stuck, they open a gym and they have to teach every day.
In this sport, and in most sports, you gotta be a little bit selfish so that’s not an option.