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Keenan Cornelius: “The Only Way To Thrive In BJJ Is To Operate A BJJ Academy”

Keenan Cornelius: “The Only Way To Thrive In BJJ Is To Operate A BJJ Academy”

A lot of people who train Brazilian Jiu-Jitsu would, at least in part, like to earn money from the Gentle Art. And while that is possible, not a lot of BJJ students get to make a living from it.
Even Keenan Cornelius believes that the only way to thrive in Jiu-Jitsu is by having your own Jiu-Jitsu academy:

There’s a really romantic idea that you can train and compete in jiujitsu and eventually you can make a living grappling.
The truth is that the only way to thrive in jiujitsu and have it be your “job” is to operate a jiujitsu academy.

He even says that it isn’t necessary to be extremely successful in competition to be extremely successful in business:

It’s not even important to have a ton of competitive accolades. You can skip the grind of 10 years of brutal competition; and use that time to establish business fundamentals and learn how to provide true value.

I was the highest paid grappler on Earth for a a number of years. And even that is dwarfed by the potential of one physical location providing the environment for people to enjoy jiujitsu.

My point here is that you can learn how to establish a recurring revenue business while being around the sport you love. And it’s really not as hard as it looks.