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Keenan Cornelius: “Dropping ‘Brazilian’ & Replacing with American Jiu-Jitsu Made My Academy More Successful”

Keenan Cornelius: “Dropping ‘Brazilian’ & Replacing with American Jiu-Jitsu Made My Academy More Successful”

Over the past few years, certain members of the Jiu-Jitsu community have wanted to re-invent the wheel and start to differentiate themselves from the rest of Jiu-Jitsu by renaming Jiu-Jitsu to their own style: 10th planet Jiu-Jitsu of Eddie Bravo comes to mind:

Is 10th Planet BJJ Considered a Separate Branch of BJJ?

Keenan Cornelius has renamed his style “American Jiu-Jitsu”, although technically Jake Shields had used that term before him.

In a recent video, Cornelius claims that his Jiu-Jitsu Academy is the most reviewed gym in the world because he has replaced the ‘Brazilian’ in Jiu-Jitsu with American:

 

Yeah, we know what you’re thinking… “American Jiu-Jitsu”, really? But yeah, really, that’s a real expression – that Keenan Cornelius has “proved” that it’s been in use since the early 20th century.
But how come that Cornelius is saying that American Jiu-Jitsu is older than Brazilian Jiu-Jitsu? How does that even make sense?

Well, he shared his research on social media.
Here is what he had to say, as he shows the results of his research:

Super quick history lesson… Let’s just hop on the Library Of Congress and do a quick search through all American newspapers for the word “Brazilian Jiu-Jitsu”…
There’s zero results.

But if we search for “American Jiu-Jitsu”, we see this right here [shows multiple word search results pop up]… That’s 1926.
Let’s see if there is anything earlier. Okay here’s one: “American Jiu-Jitsu” – 1914!

Cornelius continues:

But wait a second. Helio Gracie was born in 1913.
And he didn’t start training Jiu-Jitsu from the Japanese ambassadors until he was 16 years old.

That means American Jiu-Jitsu pre-dates Brazilian Jiu-Jitsu by at least 15 years.

He then shows an image of a man called Len Lanius, who is mentioned in one of the newspapers as the “originator of American Jiu-Jitsu”.
Also, he then shows multiple old manuals and magazines that talk about “American Jiu-Jitsu”.

Watch it all on the video below:

 

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A post shared by Keenan Cornelius (@keenancornelius)