UFC President Dana White has a very firm stance on who he chooses as a (potential) sponsor for the UFC – and he doesn’t appear to be willing to take a step back no matter the amount of money on the table.

During a recent conversation with Sage Steele on her podcast, White revealed what happened during one of the most recent sponsorship negotiation conversations – and what preceded it:

[This sponsor had come after me for] lots of things.

They called me when I posted a video on my own social media about Trump, they called me about Joe Rogan, they called me about going through COVID.
If somebody stubbed their f*cking toe, they called me, and finally it got to the point I said: “I’m f*cking done, guys.”

Go f*ck yourself.
Take your money, roll it up in a little ball and shove it right up your ass, because I’m done.

White explained how the negotiations went down:

This guy that I’m talking about is a guy that I respect and I like him. We’ve had a good relationship.
Him personally, I like him.

Literally walked into my office during the negotiations and said: “My board of directors is losing patience with you”, or something like that.
I said: “These arrogant motherf*ckers.”

I said have a seat, I walked through the whole history of our relationship.

He said: “But Dana, there’s ‘X’ amount of money on the table right now”.

And that’s literally when I said: “Here’s what you do: get back on the plane, you fly back to where you’re from, you roll that big deal right up in a little ball and shove it right up your board of directors’ asses.

F*ck you, I don’t want your money. I’m not taking your money.”