In a recent episode of comedian Theo Von’s podcast, UFC President Dana White shared an incident involving a major UFC sponsor…
Who demanded he remove a personal social media post supporting former USA President Donald Trump.
And White’s response? Well, it was characteristically blunt:
I posted a video for Trump on my personal social media. One of our big sponsors called and said: “Take that down.”
You know what I said? Go f*ck yourself.
You vote for whoever you want to vote for and I’ll vote for whoever I want to vote for. That’s how this works.
I don’t even care who you’re voting for. It’s none of my f*cking business. F*ck you.
Don’t ever f*cking call me and tell me who to vote for.
White emphasized the importance of aligning with sponsors that share similar values – rather than just focusing on the financial aspect:
I’m at a point now in my life and my career where I want to be with people that I’m aligned with.
It’s not just about the money.
It is about the money because it’s a sponsorship deal, but it’s not just [about the money].
I’m not going to take a bigger offer if it’s not something that I am aligned with and I don’t 100 percent believe in.
For example, UFC’s partnership with Bud Light – which will be starting in 2024 – has been a subject of controversy, particularly due to Bud Light’s involvement with transgender influencer Dylan Mulvaney.
White, however, defends the partnership – highlighting Bud Light’s significant contributions to the American workforce and support for veterans:
Sixty-five thousand Americans they employ. That right there should be enough…
Almost a billion dollars a year with U.S. farmers.
That alone is the reason you should be drinking f*cking Bud Light.