International Judo Federation just revealed a very interesting partnership they hope will advance the understanding and adoption of Judo.
Ms. Corinna Keller, CNN Vice President of Advertising Sales, said: “We are all very excited at CNN to start this new and vibrant partnership with the International Judo Federation. There are a great deal of themes we look forward to exploring and already you can see the launch of the microsite, digital and online coverage as we start this new and meaningful collaboration with the International Judo Federation.”
“Judo World combines coverage of this unique martial art at its highest level with in-depth reporting on the rich traditions and community aspects of Judo from around the world, allowing viewers to experience the full range of stories surrounding this truly international sport.
In the past judo has had a tumultuous relationship with casual viewers as the rules constantly went back and forth in an attempt to make judo spectator friendly and to help popularize it at the Olympic games.
First sings of the judo tides turning were spotted last week when Kayla Harrison, perhaps one of the widely most well known judokas gave an expose to CNN.
Kayla Harrison on depression, suicidal thoughts and being saved by Judo
The first episode of Judo World will air on 8 September on CNN International featuring 2017 World Judo Championships in Budapest.
A judo subdomain is now live on the CNN website and the sport and the upcoming 2017 Suzuki World Championships are being covered across CNN’s digital channels.
