1. Reliable Professors
This is the root and lifeblood of the academy. To have a professor that is able to communicate his techniques properly is a valuable thing indeed. Additionally, he must be dedicated and fulfill the leadership roles as the head of the academy. Without this, the long-term health of the team is in danger.
2. Clean facilities
It is often said that the grungiest gyms produce the best fighters. Perhaps this is true in some instances, but for the most part, if you want to keep your academy sales high, a squeaky clean gym goes a long way – especially if you’re showing your gym to someone who’s never trained in their life – you want them to feel safe from skin infections.
3. A flexible schedule
Academies have to try to cater to as many different people as possible. Gym owners want to create a schedule that will accommodate as many people as possible. This can include different types of classes as well as various options of class times. The more variety on the schedule, the more people you can attract to register with your business.
4. A dedicated sales team
When people walk in your doors for the first time, they have to feel as welcome as possible to the new environment. Some of us have been training for so long that we forget how foreign the inside of an academy can be. There is a wide-open space of mats and dudes in pajamas rolling on them. It’s the salesperson’s task to comfortably explain the entire situation to the guest and show them why BJJ is their best option. Again, high sales will keep an academy healthy.
5- Class syllabus
Does the instructor follow a syllabus? Students will learn better when they follow a plan.
I focus on 1 position for the whole week. For example: the mount. Students will see all the options when defending and attacking the mount. All specific exercise and rolls will start from the mount. By the end of the week, their mount has vastly improved and we can go the next position.
6- Free Trial Offer
The free trial is pretty self explanatory. It can be a class, a week, a month or whatever. If the competitors in your area offer a free class, maybe you can try offering a free week and see how that does.
Many gyms owners offer a free month. Some offer a free month with no strings attached. Some have you buy a “beginners package” with a gi, t-shirt, mouth piece, etc. to get the free month. There’s a lot of different ways to go about it, but offering some sort of free trial is a great way to get people to contact you and give you the chance to turn them into a potential student.