The Best BJJ Commercial Ever Made: A Creative Take by the Italian Jiu-Jitsu Union

The Best BJJ Commercial Ever Made: A Creative Take by the Italian Jiu-Jitsu Union

In a charming and humorous new commercial, the Italian Jiu-Jitsu Union showcases the passion and enthusiasm for Brazilian Jiu-Jitsu  across all ages. This advertisement captures a lively discussion among old men in a café in Italy, humorously deliberating whether to compete in the master division or the adult division at the upcoming Italian BJJ Open.

The scene is set in a quintessentially Italian café, where a group of elderly men, exuding experience and wisdom, gather around their coffee. The discussion quickly turns to the topic of Brazilian Jiu-Jitsu, a martial art that has seen a surge in popularity in Italy and around the world. The commercial brilliantly portrays the spirit of BJJ, which transcends age, showcasing how the sport is embraced by people of all ages.

As the conversation heats up, viewers are treated to a comedic yet touching display of these seasoned individuals exhibiting a youthful zest for the sport. They debate the merits and challenges of competing in different divisions, bringing to light the inclusive nature of BJJ competitions. One grandpa says: “It’s better to compete in the adult division, you can use the berimbolo!” It’s a clever nod to the sport’s ability to unite people from various walks of life, offering a common ground for both young and old. Almost every actor in the video is a famous personality in the Italian BJJ community. You can notably see, the Union’s President Dario Bacci, reading his newspaper or the waiter as cauliflower ears :).

The commercial is a refreshing and creative take on promoting Brazilian Jiu-Jitsu. It effectively captures the essence of the sport – its ability to foster a community, encourage healthy competition, and, most importantly, its inclusiveness. This commercial stands as a testament to the Italian Brazilian Jiu-Jitsu Union’s commitment to spreading the joy and benefits of BJJ to all age groups.

Check it out:


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BRAZILIAN JIU JITSU tournament open to Junior, Juvenile, Adult and Master male and female athletes, from White to Black belt in the GI and NOGI specialties. FIJLKAM event valid for the OFFICIAL UIJJ / FIJLKAM RANKING. Reserved for members in possession of a competitive medical certificate.

pre-reduced registrations   until Sun 18th February at 12pm
GI or NOGI €50
GI + NOGI €65
JUNIOR €25 reduced

registrations   until Sun 17th March at 12pm GI or NOGI €65 GI + NOGI €80 JUNIOR €35 normal registrations   until Fri 17 May at 12pm TH or NOGI €80 TH + NOGI €95 JUNIOR €45


– for info on categories and brackets: amministrazione@uijj.org
– for general info and affiliations:  info@uijj.org