Online casinos and sports have had multiple partnerships over the years. Whether football, basketball, or Brazilian Jiu-Jitsu (BJJ), fans would love to follow their passion by placing bets on different outcomes. This is one reason for the continuous growth of the internet gambling industry.
Several iGaming sites are popular for their extensive marketing and advertising campaigns. Among them is the introduction of celebrity BJJ sportsmen and managers to entice their teeming followers. But how does it work? What are the strategies in place that aid in the branding of online casinos to fit in this sport? Our article discusses crucial sectors that are placing known athletes of combat activity in marketing plans for casino sites.
How the BJJ Coaches and Athletes Appeal
Brazilian Jiu-Jitsu, a martial art contest, teaches participants the importance of prioritizing strategy and fine planning over an outright show of strength. The game has a large following, as it is widespread globally, including in Canada. Hence, its coaches, athletes, and other practitioners have gained recognition from a dedicated fanbase.
Besides, various online casinos already integrate the game into their sports betting markets. These platforms provide excellent features, allowing players to receive cash prizes quickly. The range of these instant withdrawal casinos with awesome promotions is higher than before. Players can now receive payouts within 1 hour after winning bets on BJJ and similar sports. Here are other reasons why this combat art has become appealing
- Increasing social media presence. More managers and athletes are steadily building their influence on social media platforms. Casino operators are looking to leverage the fanbase to extend their brand exposure.
- Popular figures. Besides being influential, these players command a huge following and respect. Their packaging also extends to companies they endorse, which builds the reputation of the businesses.
- Discipline. BJJ athletes are top-rated for their high discipline levels. That’s because it is a lifestyle and not just a sport. Hence, the idea of including these figures as part of strategies for ad campaigns shows top values to match responsible gambling.
Strategies that Online Casinos use to Include BJJ Athletes for Ad Campaigns
There are different tactics online casino operators use to introduce BJJ managers and athletes for campaigns. Each has some degree of success, especially in countries including Canada, where this sport is popular.
Social Media Marketing
Like the MMA/UFC, BJJ has become famous on social media. Different athletes now have many followers on multiple platforms, including the opportunity to endorse brands. Options like sponsored posts, challenges, and even giveaways on official accounts are a means to enlighten the fans about the online casino.
Social Corporate Responsibility
Since BJJ is a sport that dictates discipline and responsibility, it fits perfectly into strategies that preach about safe gambling and other useful societal ventures. The use of Brazilian Jiu-Jitsu athletes can conveniently play a role in displaying the online casino in a positive light.
Tournaments and Live Events
Another essential way to attract more customers is diverse in-person events to bring the athletes closer to their fans. Options like special tournaments and programs where a BJJ player makes a guest appearance. Parts of the tactics may include appearing in casino-branded clothing or platform decorations. The offer can encourage more enthusiasts to sign up, especially with the clear endorsements.
Educational Posts and Content
Among the different strategies that online casinos can use to tap into the BJJ fanbase is educational content. It could be a documentary showcasing the athlete’s or coach’s journey to stardom and motivational quotes to establish the casino as an enabler of dreams.
It could also be in the form of posts reinforcing the need to place planning, skill, and technique over brute force. Such content can be related to the need for strategies in noting the best odds or bet types for various casino games.
Responsibility and Compliance with Gambling Laws
While there are different partnership opportunities between BJJ coaches and players, special recognition is essential for responsible gambling policies. First is ensuring that all plans and strategies do not endanger young people or encourage underage gambling. Others are the continuous emphasis on safe betting and getting assistance if there is a risk.
Final Words
There’s little doubt that sports sponsorship by reputable online casinos has increased. What was a simple marketing plan to introduce new fans has become a full-fledged tactic with the addition of famous BJJ players and coaches. Their appeal comes from the rising influence of social media and disciplined, popular personalities.
Using top tactics to tap into the BJJ fanbase is diverse. They include options like educational content that discusses safe gambling, social media campaigns including giveaways, and other shared values. However, maintaining a responsible marketing plan is vital to comply with government regulations. This is only the beginning of a fruitful partnership between BJJ athletes and the online gambling industry.
