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‘ISSO Apparel’ New BJJ Lifestyle Brand from Hungary

‘ISSO Apparel’ New BJJ Lifestyle Brand from Hungary

 

It’s good to see sometimes small brands with unique and creative design approach emerge from the masses of plain and typical clothing brands that exist in the market nowadays.

Isso is a lifestyle apparel specifically made for jiu jitsu and grappling practitioners and fans.
Two brothers from Budapest, Hungary: Robin Kosnas and Jani Vajda started this company with 3 t-shirt collections and a mission to create a clothing brand that has more value than just bold logos and slogans.
Even the name itself is kind of a interesting choice. On their website they have the answer:

 

“You feel the flow. You are in the zone. You have the control. You make the sweep, get that submission, or throw a perfect ippon.
It’s the ‘ISSO’ moment…which means ‘That’s it’ in Portuguese.
Through our journey we all felt such moments that we’ve been pursuing ever since the day we got introduced to our beloved sport. The product we are manufacturing is made with the same passion & effort that we all represent on the mats.”

 

The t-shirts are well crafted, the 100% cotton material is soft. Out of the 3 collections “Arte Suave” and “Jiu Jitsu Jargon” are made from a more thicker cotton that’s good for the Winter cold and the “Takin a Break” series are made with a lighter fabric. The graphics are indeed have their own clever way, featuring all kind of insider jokes that only the practitioners of jiu jitsu and grapple arts will get. They even play with the name ‘isso’ on one of their stickers: when turned upside down it reads: oss!

 

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In the near future they want to build a team of sponsored athletes, and next year they are planning to expand their line of products with more interesting stuff. Give them a try if you like what they are doing, their webshop is at: www.issoapparel.com

 

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About Us Jani and Robin