The UFC owners Frank and Lorenzo Fertitta have an unusual way of resolving conflicts in the way they run their company.
Both brothers have been training for years and resort to a Brazilian Jiu-Jitsu match with points to find a solution.
Lorenzo confirmed in Las Vegas recently the existence of the clause in their ownership contract that says a jiu-jitsu match will be the way to settle a dispute. UFC, whose business is worth more than $2 billion, is the foremost provider of mixed-martial arts, considered by many as the fastest growing sport in the world today:
“The brothers not only work together; they work out together. Six mornings a week, at a 4,000-square-foot (370- square-meter) gym underneath the Station Casinos corporate offices 10 miles (16 kilometers) west of the Las Vegas Strip, they spend two hours lifting weights, jumping rope and hitting heavy bags.
Both are obsessed with nutrition and have a personal chef make them meals at least twice a day. Bowls of protein-rich cashews and almonds are always within their grasp. While they exercise, the brothers talk business.
If, as UFC grows, the Fertittas ever wind up disagreeing on the company’s direction, they’ve found a unique way to settle things: They had their lawyers draft a document that stipulates the brothers fight each other.”
“If we can’t resolve our differences, we’ll have three 5-minute rounds of sport jujitsu,” Lorenzo says. “It’s on a point system, so whoever gets the most points gets to vote the other guy’s share. Dana White would be the referee.”
So far, they haven’t come to blows. “Lorenzo got the best of me on that one,” Frank says of the deal. “The older I get, the better his chances.”