Image Credits: Tap Cancer Out, Instagram

The Craig Jones Invitational (CJI) was a massive success when it comes to the attention it gained…
But not only that – as it also gave money for charity.

And with their premium charity partner, the “Tap Cancer Out” organization, they’ve made quite a difference.
Tap Cancer Out president Jon Thomas told Grappling Insider that CJI has been pivotal in their journey:

We have spent over a decade trying to carve out our place in the BJJ world, and it’s been an uphill battle to say the least.

No organization has ever done as much to shine a spotlight on Tap Cancer Out as CJI did.

From Thomas’s first call with CJI co-founder Seth Belisle, it was obvious to him that the impact would be huge:

[Seth] shared his personal story of how cancer touched our lives, and we discussed how a partnership might work.

While obviously, CJI would be supporting TCO through a generous gift, we wanted to support CJI as well by creating content around the fighters to help share their perspectives on CJI and how cancer has touched their lives.

He praised the CJI event as well:

I truly didn’t realize the scale and reach of the event until I was there on the floor of the Thomas and Mack arena, next to the famed “Alley”.

The production value was so high, like nothing I’d ever experienced in BJJ.
Then once you felt the energy in the crowd, especially during the semi-finals and finals, we knew we were part of a historical event in our sport.

 

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