Jocko Willink, among other things, is also a co-owner of Origin USA.
Origin is a company based in Farmington (Maine) which produces lifestyle apparel, nutrition supplements, and fitness equipment; and is also one of the only manufacturers of BJJ gis in the United States.
Origin was also one of the ADCC 2022 sponsors. And Jocko decided to share the “behind the scenes” of this, arguably the biggest, no-gi BJJ event in history:
It’s no wonder that Jocko is investing into Brazilian Jiu-Jitsu. For, BJJ has had a tremendous influence on his life:
Jiu-Jitsu, for me, was the connective tissue that started to join my mind with all the different aspects of my life.
And so, for me Jiu-Jitsu was really important, and I don’t think I would be doing anything I’m doing right now if it wasn’t for Jiu-Jitsu.So, there were various parts of my life that were in existence, but I didn’t know how they were connected until I started training Jiu-Jitsu.
The primary things are: interacting with other human beings, combat tactics and strategy, Jiu-Jitsu… All those things are connected and they all follow the same guiding principles. And I wouldn’t have recognized those principles if I didn’t do Jiu-Jitsu.
Sloth Jiu-Jitsu: The Ultimate Guide for Calmly Beating Bigger, Younger Opponents
💥 What if slowing down was the fastest way to win?
💭 Tired of Getting Smashed by Younger, Stronger Grapplers?
It’s not your age. It’s your strategy.
If you’re a passionate grappler over 35 who’s sick of getting outpaced, outmuscled, or out-cardio’d by opponents half your age — this 120 page e-book was made for you.
🔓 Unlock the Power of Sloth Jiu-Jitsu:
Build Sustainable Strength—Without Wrecking Your Joints, Energy, or Jiu-Jitsu
Tired of waking up sore and burnt out after lifting? Sloth Strength is a proven blueprint for grapplers over 35 who want to get stronger—without the pain, burnout, or injuries.
Developed from 25 years on the mats, this no-burnout approach is made specifically for BJJ athletes in their 30s, 40s, and beyond.
