Craig Jones has ended his partnership with eyewear company Oscar & Frank, bringing an abrupt close to a collaboration that had been highly visible across his social media and promotional work.
The Australian grappler regularly featured the brand’s glasses in interviews, podcasts, and posts, making them a recognizable part of his image during the rise of the Craig Jones Invitational (CJI).
The relationship appears to have broken down on bad terms.
Jones revealed in a recent Instagram post that Oscar & Frank continued to use his likeness in advertisements without his consent:
Guys, I’m no longer working with Oscar & Frank sunglasses.
Despite me telling them not to use my name, likeness, and image, they continue to use them for Meta ads.So if you see any of that on Instagram, please feel free to report them.
They do not have my permission, and this is getting ugly.
While sponsorship deals naturally come and go in combat sports, this split carries a sharper edge, with Jones making it clear that his image rights are being misused.
This is not the first time a major Jiu-Jitsu athlete has parted ways with a sponsor in 2025.
Earlier this year, Gordon Ryan had a very public falling out with footwear brand Toehold, airing details of the dispute immediately.
View this post on Instagram
Sloth Jiu-Jitsu: The Ultimate Guide for Calmly Beating Bigger, Younger Opponents
💥 What if slowing down was the fastest way to win?
💭 Tired of Getting Smashed by Younger, Stronger Grapplers?
It’s not your age. It’s your strategy.
If you’re a passionate grappler over 35 who’s sick of getting outpaced, outmuscled, or out-cardio’d by opponents half your age — this 120 page e-book was made for you.
🔓 Unlock the Power of Sloth Jiu-Jitsu:
Build Sustainable Strength—Without Wrecking Your Joints, Energy, or Jiu-Jitsu
Tired of waking up sore and burnt out after lifting? Sloth Strength is a proven blueprint for grapplers over 35 who want to get stronger—without the pain, burnout, or injuries.
Developed from 25 years on the mats, this no-burnout approach is made specifically for BJJ athletes in their 30s, 40s, and beyond.
