Craig Jones is once again pushing the boundaries – this time with a staggering $10 million prize for the next Craig Jones Invitational (CJI).
The figure represents an unprecedented payday in Brazilian Jiu-Jitsu.
To put it into perspective, even the highest earners in the sport have never come close to making that kind of money from a single event—or even across their entire careers.
The first edition of CJI already set a new benchmark, awarding $1 million to each of its two tournament winners.
Outside of that, payouts exceeding $100,000 have historically been rare.
Now, Jones is raising the stakes to a level the sport has never seen before.
To back up the announcement, he shared a partially redacted screenshot of his Bitcoin holdings, revealing a balance exceeding $14 million.
Considering the inaugural event was run on a $3 million budget – with a large portion of that going directly to athletes through prize money and appearance fees – it appears he has more than enough resources to deliver on this ambitious plan.
Details about the upcoming event are still limited, but Jones has referred to it as “CJI 2.5” in his announcement and hinted that more information will follow soon.
In the meantime, he offered a brief glimpse into the format:
8 people, one night. 10 million dollars.
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