The Easy Way To Start Your Own BJJ Gym (Really, It Isn’t That Difficult)

The Easy Way To Start Your Own BJJ Gym (Really, It Isn’t That Difficult)

Be honest with us: has the thought of opening up your very own Brazilian Jiu-Jitsu gym ever crossed your mind? Well, if it hasn’t yet, it most certainly will at some point in time. But starting your own BJJ gym isn’t really that easy, right?
Actually, if you have some training and coaching experience under your (colored) belt, it isn’t that difficult. No, really.

Don’t just take it from us; Keenan Cornelius thinks so as well.
There are some things that will take a bit of thinking, such as how to go about registering your business. Keenan mentions other points you need to think about upfront:

You need startup capital, you need a business plan, and you need to know what to do.

You need to come up with a business plan of:

  • How much you’re going to charge these people
  • How many people you need to break even
  • What’s your timeline – what’s your “runway” to break even?
  • Can you do some sort of a presale or market research to see if you’re really capable of acquiring members like that, prior to committing to the 5-year lease? That’s very critical.

Keenan also mentions that subleasing space, such as in the gymnastics gym, might be a good way to figure out if there’s a demand for your service. And for acquiring members before you sign the lease for your own space.

But other than that, if you’re willing to work hard, to make sacrifices, and if you have an ability (and propensity) for problem-solving… Starting your own BJJ gym won’t be that hard: