Starting a Brazilian jiu-jitsu academy takes hard work, dedication, and a passion for the art. Here are some tips on running a successful academy:

Get your black belt. You need to be an expert in BJJ to teach it effectively. Reach the highest level by training for many years under a reputable master like Renzo Gracie.

Build a strong curriculum. Develop a comprehensive program that covers all the essentials from the fundamentals to advanced techniques. Make sure students progress at a steady, manageable pace.

Focus on quality instruction. Hire experienced, skilled instructors who have a gift for teaching and motivating students. Monitor classes to ensure students are learning properly.

Create a positive culture. Make it a friendly, supportive environment where students want to come back. Emphasize respect, discipline and camaraderie. Help students form bonds and a sense of community.
Offer multiple class levels and times. Provide options for beginners, advanced students and kids. Schedule morning, afternoon and evening classes to accommodate different schedules.

Provide additional services. Consider offering private lessons, seminars with guest instructors, fitness programs, self-defense courses and competitions to attract new students.

Market your academy effectively. Use social media, your website, local publications and word of mouth to raise awareness of your gym. Focus on the benefits students will gain from training with you.

Listen to feedback. Regularly survey students to find out what’s working and what needs improvement. Adjust your programming and services based on their suggestions.

Hope these tips help get your Brazilian jiu-jitsu academy off to a successful start.

Renzo Gracie shares valuable advice in this video, including how he got ideas from Starbucks: