Brazilian Jiu-Jitsu black belt Giovanna “Ghi” Eburneo is making headlines beyond the mats after joining OnlyFans, adding her name to a growing list of BJJ athletes exploring subscription-based content platforms.
With more than 570,000 Instagram followers and a subscription price of $17.99 per month, the Brazilian grappler has another way to monetize the audience she has built through Jiu-Jitsu, professional wrestling and social media.
But Eburneo is far from being just another Instagram personality.
A Legitimate BJJ Black Belt Who Made It to WWE
Before building her massive social media following, Giovanna Eburneo established herself in Brazilian Jiu-Jitsu.
The Brazilian athlete is a legitimate black belt with an international competition background, including European and Pan-American accomplishments.
Her athletic credentials eventually attracted attention outside the grappling world.
In 2022, Eburneo signed with WWE, joining the company’s developmental system and making the transition from Brazilian Jiu-Jitsu to professional wrestling.
Her time with WWE introduced her to a wider audience, combining her grappling background with the entertainment side of combat sports.
Following her departure from WWE, Eburneo continued developing her personal brand through fitness, martial arts and social media.
Today, her Instagram account, @ghi_eburneo, has more than 570,000 followers.
OnlyFans at $17.99 Per Month
Eburneo has now added OnlyFans to her online ventures.
Her subscription is listed at $17.99 per month, giving followers access to content through a paid subscription.
For an athlete with such a substantial Instagram audience, the platform represents another potential source of income beyond competition, coaching, sponsorships and traditional social media partnerships.
OnlyFans has become particularly popular among athletes and influencers looking to monetize their audiences directly.
While the platform is widely associated with adult content, creators also use it for fitness, lifestyle and other exclusive material.
Eburneo’s decision follows a pattern already seen among several well-known personalities in Brazilian Jiu-Jitsu.
Why Are More Female BJJ Athletes Joining OnlyFans?
For years, professional Brazilian Jiu-Jitsu athletes have faced a familiar problem: becoming a world-class competitor doesn’t necessarily guarantee financial security.
Unlike athletes competing in major professional sports, even accomplished BJJ competitors can struggle to generate substantial income through tournament prize money alone.
Sponsorships, seminars, private lessons and instructional videos have traditionally provided additional revenue.
However, social media has introduced another business model.
Athletes with large audiences can now offer subscription-based content directly to their followers.
Some have reported earning considerably more from these platforms than from competition.
Former BJJ world champion and MMA fighter Talita Alencar previously spoke publicly about earning money through adult-oriented subscription content, explaining that it provided financial opportunities beyond traditional Jiu-Jitsu.
Three-time No-Gi world champion Pati Fontes also discussed the financial impact of OnlyFans, revealing that her subscription business generated more than $100,000 during its first year.
However, the subject remains controversial within the grappling community.
Some athletes see these platforms as an opportunity for financial independence, while others raise concerns about the sexualization of female competitors and the impact on the sport’s public image.
For the athletes themselves, the decision remains a personal business choice.
Other Female BJJ Athletes Who Have Joined OnlyFans
Eburneo is not the first recognizable name from Brazilian Jiu-Jitsu to become associated with the platform.
BJJEE previously published The Complete List of Female BJJ Champions with OnlyFans Accounts, documenting several competitors and grappling personalities who had publicly entered the subscription-content industry.
Among those previously reported were:
- Gabi Garcia — Multiple-time IBJJF world champion and four-time ADCC champion.
- Ffion Davies — Welsh BJJ world champion whose move to OnlyFans was reported by BJJEE in 2024.
- Claudia do Val — Multiple-time Brazilian Jiu-Jitsu world champion.
- Pati Fontes-Tinley — Three-time No-Gi world champion who has publicly discussed her experience on OnlyFans.
- Talita Alencar — Six-time BJJ world champion who subsequently transitioned into professional MMA and discussed her earnings from subscription content.
- Michaela Dostálová — Czech BJJ black belt.
- Nathalia Santoro — Brazilian Jiu-Jitsu competitor and grappling personality.
- Jessica Penne — UFC veteran and BJJ black belt.
- Emma Matia — BJJ purple belt and wrestler.
- Anastasia Ishchenko — Ukrainian BJJ practitioner whose move to the platform was previously covered by BJJEE.
These names reflect previous public reporting and do not necessarily indicate that every athlete currently maintains an active subscription account.
The wider combat sports world has seen similar moves from MMA athletes, including Paige VanZant, Jessica Eye, Hannah Goldy and others.
Is OnlyFans Becoming Another Business Opportunity for BJJ Athletes?
Giovanna Eburneo’s move highlights how the business of Brazilian Jiu-Jitsu continues to evolve.
Twenty years ago, a successful competitor’s income was largely dependent on teaching, opening an academy, competing and securing sponsorships.
Today, athletes can build audiences reaching hundreds of thousands—or even millions—of people without relying exclusively on competition results.
For Eburneo, her background as a BJJ black belt, former WWE performer and social media personality has helped her establish a following extending far beyond the traditional grappling community.
With more than 570,000 Instagram followers and a $17.99 monthly OnlyFans subscription, she is now exploring another avenue for her personal brand.
Whether this trend continues to grow within Brazilian Jiu-Jitsu remains to be seen.
What do you think? Are platforms like OnlyFans simply another legitimate business opportunity for BJJ athletes, or do they raise concerns about how the sport is represented?
Let us know your thoughts in the comments.
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